The internet has changed just about everything when it comes to how people conduct business, and one new Web-related change that a lot of business leaders dislike is the simple fact that we’re no longer in full control of brand perception.
This balance of power has shifted dramatically toward customers, because what people say about a company online can either accelerate or derail a team’s success. But the good news is that online reputation management is an up-and-coming digital marketing strategy that’s supporting countless companies with maximizing their online brand perception.
We’ve teamed up with the online reputation London OH experts at Big Fish Local to provide our readers with five helpful strategies to improve your brand’s online reputation, so check out the below sections to see how businesses like yours are building up brand performance through online reputation management strategies!
Online Reviews Have A Serious Impact On Your Company’s Future
First and foremost, it’s important for business leaders to understand just how important their reviews are when they’re interested in pursuing online reputation strategies.
Consumers are relying on online reviews to guide their purchasing decisions more than ever before, and online ratings also dramatically impact your company’s ability to grow in the following ways:
- Potential customers utilize online reviews to make purchasing choices
- Google uses your online reviews to rate your business
- Your Google ratings have a direct impact on your search rankings
- Recent reviews help build up your brand’s customer trust
- Businesses with good reviews naturally increase their revenue
5 Online Reputation Management Strategies To Boost Your Business Growth
Monitoring and responding to your reviews in a timely fashion can often be a lot easier said than done for a lot of businesses, which is why technological advancements can be incredibly helpful while focusing on your online reputation management.
But the key to online reputation is developing a structured process, and the below five strategies are a great starting point to initiate your company’s online reputation approach:
- Thoroughly Monitoring & Responding To Your Brand’s Online Reviews
There’s no denying how online reviews provide every company with a wide array of customer experience data, and even bad reviews can help you uncover certain issues that might be negatively impacting your brand. However, it’s important to be systematic in your approach toward tracking and listening to this type of feedback—which means closely monitoring what people are saying about your company and developing a healthy cycle that leads to more positive reviews and higher ratings.
Responding to online reviews has become increasingly more important in today’s digital age, and this particularly applies to negative reviews. Your team will need to be professional and courteous as you attempt to rebuild consumer trust, and just remember that the vast majority of unhappy customers will return to your business if you quickly resolve their issue.
Here are some more strategy tips pertaining to monitoring and responding to your online reviews:
- Keep a close watch on your online reviews by vigilantly checking sites like Facebook, Google and Yelp.
- Follow up and quickly respond to your reviews in a professional manner, especially negative reviews.
- Be sure to respond to 100% of all negative reviews, and at least 50% of your positive ones.
- When you’re in the process of responding to negative reviews, be sure to take the discussion offline so you’re dialogue with disgruntled customers is private.
- Increasing Your Brand’s Number Of Reviews To Better Encapsulate Customer Outlook
It’s also important for business leaders to remember that there’s power in numbers when it comes to your online reviews, because having a lot of reviews proves that other people trust your brand—and that prospective customers should as well.
Your most recent reviews also help build up your overall credibility with Google, which is a huge ranking metric in terms of boosting your search results. This includes negative reviews and your responses, because maintaining transparency shows that your business is open to acknowledging and resolving any ongoing customer dilemmas.
Here are some helpful strategy tips regarding the overall volume of your online reviews:
- Make it a habit to request online reviews from all of your customers, and be sure to make these requests as soon as possible after transactions and other business interactions. This will lead to higher review volume that also includes actionable, detailed information for future customers.
- Provide multiple online review formats so your customers can more easily provide their feedback. This can include formats like email, text or website reviews.
- Be sure to prioritize your Google reviews, as well as other major platforms like Facebook, Apple and Bing.
- Elevate Your Star Ratings To Create Business Opportunities
No one will ever get to love your company if they can’t find you online, and business leaders have to come to terms with the basic fact that around 85% of all searches happen on search engines and map apps—and Google dominates both categories.
If you’re not in the top three search results for your most valuable keywords, potential customers are naturally going to pass over your business in exchange for your competitors. Although getting to these top search result spots can be easier said than done, high-quality, high-volume reviews can give you an extra bump.
Google’s ranking algorithm takes online reviews into consideration, as well as your star ratings. Here are some strategy tips to keep in mind when it comes to elevating your star ratings:
- Building up your review volume simply can’t be stressed enough, because more reviews equal a higher average star rating. Review snippets also frequently pop up in search results, which can help potential customers feel better about converting.
- Be sure to request Google reviews as your top priority, because this is where most of your traffic will be coming from.
- Don’t hesitate to ask for online reviews, because you’ll want to request reviews when your brand experience is fresh in a customer’s mind. This will lead to more detailed reviews, and subsequently more algorithm attention.
- Turn Your Good Online Reviews Into Marketing Material
Customer reviews can be incredibly powerful, because it helps potential customers get a glimpse into what they might experience when they partner with your business.
This means that good online reviews can end up being great marketing material with the end goal being higher conversion rates.
- Use Review Insights To Optimize Your Customer Experience
Online review management is essentially only complete when your business better manages your overall customer experience, because online reviews are insights into how your team can make changes or bolster effective strategies.
Use your reviews to identify recurring issues and develop organizational practices that boost your customer experience.
Reach Out To Big Fish Local When Your Business In London OH Needs Online Reputation Support!
Your business simply can’t afford to ignore online reputation management in 2025, because this is how you’ll go about building brand loyalty and trust while also maximizing your search rankings on vital sites like Google.
One of the top online reputation management teams in the London OH area is Big Fish Local, and their specialists are always available to answer your questions and set you up with a long-term management strategy that points your company in the right direction toward a steady, lucrative growth.
The Big Fish team is available for consultation appointments, and they can be reached through the link at the top of this page!
